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How to Position and Brand Your Premium Content
Most content marketing strategies involve blogs, social media, visual content, and premium content. To get the most impact out of every asset, you need to think carefully about how it is...
Influence or Number of Followers: Which is More Important?
I recently did a search on the term “Twitter Followers,” and one of the top results was a blog post titled, “Number of Twitter followers is the most overrated metric in social media.” The blog...
5 Ways to Tell Your Brand Story with Instagram
Before we get into how to tell your brand story with Instagram, let’s start with why. Instagram is one of the fastest growing social media channels. There are 400 million users uploading over 80...
Hoverboards Becoming Punch Line Across Media and Social
Hoverboards were a hot commodity this past holiday season, but have since been set a blaze in the media (pun intended) due to safety issues and government regulations. Since the U.S. Consumer...
[Social Media] A PR Beginners Guide to Peach
Watch out Instragram and SnapChat, there’s a new app in town. Brought to you by the creator of Vine, Peach is the latest social app taking iOS devices by storm. Basic Features Peach is centered...
Top Tips for Using Instagram for PR
So far in our series on using social media for PR, we’ve covered Twitter, LinkedIn and Facebook. Today we turn our attention to Instagram. It might not be the first channel that springs to mind...
Top 8 Tips for using Twitter for PR
For this next post in our series on how to use the various social media channels for PR, we turn to Twitter. Unlike LinkedIn, which is used primarily for business related connections and content,...