Tracking high value actions across the web
Web Analytics Toolkit: It's time to prove the power of earned media
Web Analytics' Vital Role in PR
Marketing and web analytics have been attached at the hip for years...and now PR pros are writing a new story. Leveraging analytics is vital to impactful earned media. Join us to learn how using da
Radical Shifts in Public Relations
SEO: The New Key to PR Success
Press Releases, Links, and SEO: What You Need to Know
SEO is often cited as a reason for pushing press releases over the wires. The thinking goes like this: since Google thinks of a link as a “vote” for your site, widespread wire distribution “gets...
Measuring PR's SEO Impact: Backlinks and Domain Authority
In our new eBook, Measuring PR Impact, we set forth a structure for measuring PR based on Brand, Digital and Bottom Line Impact. A significant portion of PR’s digital impact is related to search...
Repurpose and Extend the Shelf Life of Your Content
Content is a double edged sward for modern PR professionals and marketers. On the one hand, it is an effective way to attract, inform, and engage audiences. It is great for SEO and can even help...
TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability
Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Google boasts the world’s largest active audience with 4.5B...
SEO & SEM Strategies that Drive PR Success
<p>Learn the SEO and SEM strategies that the top performing players are using to optimize their PR campaigns and prove the ROI of earned media.</p>
Why SEO Should Matter to PR Pros
As a PR professional, you have a lot on your plate. You have responsibility for nothing less than your brand’s public image. You’ve got to maintain relationships with media contacts, craft...
If Social Sharing Doesn’t Contribute Much to SEO, Why Bother Measuring It?
If you just spit your coffee across the room and said, “What do you mean, social sharing doesn’t contribute much to SEO?” Please give us a few minutes to explain. Don’t worry. We’re not going to...
Winning Search - Your Press Release SEO Checklist
Where do you hide a dead body? On the second page of Google. (I’m here all week folks.) Search optimization for press releases doesn’t get quite the buzz that it did a few years ago, but that...