How A Few Smart Retailers Became Newsjacking Legends
Most of the time in PR, your best bet is to craft your brand’s image carefully, and take as much control over the narrative as you possibly can. You generally want all public facing messages to be...
There was once a dream that was the Galaxy Note 7. But you could only look at it. Anything more than that and it would burst into flames…it was so fragile. And now we know it will not survive the...
10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning
Recently I came across the latest issue of Inc. and was inspired to read about the founder of Toms, Blake Mycoskie, and his plans for the popular philanthropic brand since he started the company...
Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. Mark Zuckerberg has been touting the launch as a step "towards the future of...
Hoverboards Becoming Punch Line Across Media and Social
Hoverboards were a hot commodity this past holiday season, but have since been set a blaze in the media (pun intended) due to safety issues and government regulations. Since the U.S. Consumer...
Top Super Bowl 50 Brand Commercials According to Media Buzz
The Super Bowl is over, and the Denver Broncos have been crowned the champions, but which brand came away with a victory? Analytics firm iSpot.TV said the game generated 476 million online video...
I’m a huge fan of burritos and the whole fast-casual restaurant movement, so it pains me to write this, but Chipotle has a mess on its hands. Since last summer, more than 500 people in Boston and...
Former Apple executive, Jean-Louis Gassée, once said, “Advertising is saying you’re good. PR is getting someone else to say you are good.” If you’re ready to release a new product, you obviously...
Is REI's #OptOutside Black Friday Closure Sparking a New Trend?
REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year. The brand is...
Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis
Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...
Tesla CEO, Elon Musk, introduced the all-electric Model X SUV last week and ever since the press has been buzzing. We decided to take a look at the coverage and created an interactive report to...
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