Retail & CPG

  • How A Few Smart Retailers Became Newsjacking Legends

    How A Few Smart Retailers Became Newsjacking Legends

    Most of the time in PR, your best bet is to craft your brand’s image carefully, and take as much control over the narrative as you possibly can. You generally want all public facing messages to be...

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  • The Dark Data of PR: Measuring Your Web Traffic47:29

    The Dark Data of PR: Measuring Your Web Traffic

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  • Hershey PR Metrics and Media Monitoring Case Study

    Hershey PR Metrics and Media Monitoring Case Study

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  • Vega PR Newsletter Case Study

    Vega PR Newsletter Case Study

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  • The Dream That Was the Galaxy Note 7

    The Dream That Was the Galaxy Note 7

    There was once a dream that was the Galaxy Note 7. But you could only look at it. Anything more than that and it would burst into flames…it was so fragile. And now we know it will not survive the...

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  • 10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning

    10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning

    Recently I came across the latest issue of Inc. and was inspired to read about the founder of Toms, Blake Mycoskie, and his plans for the popular philanthropic brand since he started the company...

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  • The Reality of the Oculus Rift VR Product Launch

    The Reality of the Oculus Rift VR Product Launch

    Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. Mark Zuckerberg has been touting the launch as a step "towards the future of...

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  • Hoverboards Becoming Punch Line Across Media and Social

    Hoverboards Becoming Punch Line Across Media and Social

    Hoverboards were a hot commodity this past holiday season, but have since been set a blaze in the media (pun intended) due to safety issues and government regulations. Since the U.S. Consumer...

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  • Top Super Bowl 50 Brand Commercials According to Media Buzz

    Top Super Bowl 50 Brand Commercials According to Media Buzz

    The Super Bowl is over, and the Denver Broncos have been crowned the champions, but which brand came away with a victory? Analytics firm iSpot.TV said the game generated 476 million online video...

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  • What Can We Learn from Chipotle?

    What Can We Learn from Chipotle?

    I’m a huge fan of burritos and the whole fast-casual restaurant movement, so it pains me to write this, but Chipotle has a mess on its hands. Since last summer, more than 500 people in Boston and...

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  • How Can PR Help Launch a Product?

    How Can PR Help Launch a Product?

    Former Apple executive, Jean-Louis Gassée, once said, “Advertising is saying you’re good. PR is getting someone else to say you are good.” If you’re ready to release a new product, you obviously...

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  • Is REI's #OptOutside Black Friday Closure Sparking a New Trend?

    Is REI's #OptOutside Black Friday Closure Sparking a New Trend?

    REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year. The brand is...

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  • Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...

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  • Press Coverage Breakdown of the Tesla Model X

    Press Coverage Breakdown of the Tesla Model X

    Tesla CEO, Elon Musk, introduced the all-electric Model X SUV last week and ever since the press has been buzzing. We decided to take a look at the coverage and created an interactive report to...

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