Digital, virality, fake news, data - tackle the industry's trending topics and newest opportunities with our latest flipbook!
CMOs expect to spend 183% more on analytics in the next 3 years. It's time for PR to take a slice of the marketing pie. Check out the top 4 trends disrupting earned media to start capitalizing on the new opportunities in the marcom space.
Perfect Storm Highlights:
- Digital transformation - See how to unlock the full power of PR by leveraging tech
- Evolution of media - Learn top tactics to tackle "fake news" & viral, digital crises
- The rise of measurement - Discover the top marcom metrics for proving PR ROI
About the Author
Passionate about public relations and empowering practitioners, Lacey Miller found her dream job at TrendKite, where she carries the crown of 'word nerd'. With a background in public relations and technology, she's a great fit with her desire to innovate the industry! You can find her most days writing for PR Forward, PRSA, and other marketing trade publications.
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