PR Measurement
Measure true business impact with PR analytics
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Measuring PR's Impact: The Framework for Digital PR
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Get it NowThe Measurement Evolution
Watch the on-demand version now!
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Download NowSee the 4 Trends Transforming PR
CMOs expect to spend 183% more on analytics in the next 3 years. It's time for PR to take a slice of the marketing pie. Check out the top 4 trends disrupting earned media.
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1:03:01Watch VideoThe Digital Transformation of Communications
The age of "Moneyball PR" & tech-powered earned media.
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Get it NowEarned Media Evolution Kit
Tackle these shifts head on & capitalize on new opportunities!
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Get it NowWeb Analytics Toolkit
It's time to prove the power of earned media
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52:16Watch VideoWeb Analytics' Vital Role in PR
Marketing and web analytics have been attached at the hip for years...and now PR pros are writing a new story. Leveraging analytics is vital to impactful earned media. Join us to learn how using da
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41:39Watch VideoRadical Shifts in Public Relations
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Get it NowPR Measurement Toolkit
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42:25Watch VideoHigher Ed Case Study: Advanced PR Reporting Best Practices
<p>See real-world examples of <a href="http://www.trendkite.com/product/pr-reporting/">advanced PR reporting</a> best practices for reporting the impact of media coverage from individual employees, co
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1:20Watch VideoTrendKite PR Dashboards Video
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AVE is a Mirage: And Other Radical Shifts in Public Relations
The PR industry is shifting radically. Here are the top changes, trends, & strategies you need to keep up.
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46:07Watch VideoMeasuring PR's Real Business Impact: Dashboards that Deliver
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Measuring PR Impact: the Framework for a Data-Driven Strategy
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Get it NowForget Counting Mentions, It’s Time to Measure Impact
What you really care about is whether your salespeople and marketers are doing things that lead to engaged prospects, leads, and sales.
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Get it NowTrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links
PR Attribution: Breakthrough Technology Measuring Traffic from Articles & Media Mentions Without Links
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Get it NowMeasure Your Audience Quality, Not Quantity
There is strong evidence that PR measurements based on media mentions do a lousy job detecting real engagement and buying behavior.
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Get it Now9 PR Metrics Your Boss Wants To Know
To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.
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Get it NowLessons Learned from PR Daily World 2016
Tis the season...for PR measurement conferences! We rang in December with another fantastic communicator’s conference: the PR Daily World Conference, hosted at the Associated Press. Industry...
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Get it NowThree Types of PR and the Best Digital Goals for Measuring Each
Marketing and PR guru, Seth Godin, once said, “Measurement is fabulous. Unless you’re busy measuring what’s easy to measure, as opposed to what’s important.” And it's time to walk away from the...
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