PR Measurement
Measure true business impact with PR analytics
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2019 Earned Media Evolution Kit
Tackle the shifts and capitalize on the new opportunities for PR in 2019
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Measuring PR's Impact: The Framework for Digital PR
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The Measurement Evolution
Watch the on-demand version now!
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See the 4 Trends Transforming PR
CMOs expect to spend 183% more on analytics in the next 3 years. It's time for PR to take a slice of the marketing pie. Check out the top 4 trends disrupting earned media.
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1:03:01
The Digital Transformation of Communications
The age of "Moneyball PR" & tech-powered earned media.
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Web Analytics Toolkit
It's time to prove the power of earned media
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52:16
Web Analytics' Vital Role in PR
Marketing and web analytics have been attached at the hip for years...and now PR pros are writing a new story. Leveraging analytics is vital to impactful earned media. Join us to learn how using da
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41:39
Radical Shifts in Public Relations
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Start measuring the total impact of your PR strategy
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42:25
Higher Ed Case Study: Advanced PR Reporting Best Practices
<p>See real-world examples of <a href="http://www.trendkite.com/product/pr-reporting/">advanced PR reporting</a> best practices for reporting the impact of media coverage from individual employees, co
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1:20
TrendKite PR Dashboards Video
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AVE is a Mirage: And Other Radical Shifts in Public Relations
The PR industry is shifting radically. Here are the top changes, trends, & strategies you need to keep up.
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46:07
Measuring PR's Real Business Impact: Dashboards that Deliver
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Measuring PR Impact: the Framework for a Data-Driven Strategy
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Forget Counting Mentions, It’s Time to Measure Impact
What you really care about is whether your salespeople and marketers are doing things that lead to engaged prospects, leads, and sales.
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TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links
PR Attribution: Breakthrough Technology Measuring Traffic from Articles & Media Mentions Without Links
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Measure Your Audience Quality, Not Quantity
There is strong evidence that PR measurements based on media mentions do a lousy job detecting real engagement and buying behavior.
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9 PR Metrics Your Boss Wants To Know
To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.
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Lessons Learned from PR Daily World 2016
Tis the season...for PR measurement conferences! We rang in December with another fantastic communicator’s conference: the PR Daily World Conference, hosted at the Associated Press. Industry...
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Three Types of PR and the Best Digital Goals for Measuring Each
Marketing and PR guru, Seth Godin, once said, “Measurement is fabulous. Unless you’re busy measuring what’s easy to measure, as opposed to what’s important.” And it's time to walk away from the...
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