Media Monitoring

Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.

You can augment your PR strategy and PR measurement efforts with some pretty cool PR software for free. Here are some of our favorites.

PR professionals have been monitoring the media for mentions of their brand for years. In fact, the first PR agencies included “clipping services” that would literally clip arti cles out of...

In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

Last week, you saw us release Suggestions. We designed Suggestions to help abstract away a layer of complexity in media monitoring (speaking in IF, AND, NOT jargon), and evolve into a more human...

Last week we posted a holiday checklist for PR professionals. One of the things we mentioned was automating social media posts. This is a brilliant idea that can save you a lot of time and ensure...

Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...

Yesterday I went to a specialty retail store to pick up a few things. This store has a loyalty program with some pretty cool rewards. I don’t shop there very often, but my friend, Elizabeth, does....

I bet most of you could easily make a list of the many ways that the practice of PR has been changed by the rise of the digital age. Audiences are more fractured than ever before, social media has...

At TrendKite, we are committed to providing our customers with the most accurate, complete and timely media monitoring and analysis possible. Sometimes we talk with PR professionals or agency...