Media Monitoring

Hone in on trends that matter across every media type

  • Radical Shifts in Public Relations41:39

    Radical Shifts in Public Relations

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  • Real Massive PR Monitoring and Reporting Case Study

    Real Massive PR Monitoring and Reporting Case Study

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  • Hershey PR Metrics and Media Monitoring Case Study

    Hershey PR Metrics and Media Monitoring Case Study

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  • Visit Greenville PR Media Monitoring Case Study

    Visit Greenville PR Media Monitoring Case Study

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  • Has Media Monitoring Become a Dirty Word?

    Has Media Monitoring Become a Dirty Word?

    Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

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  • Misconceptions About Media Monitoring

    Misconceptions About Media Monitoring

    Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

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  • 7 Ways to Go Beyond Media Monitoring

    7 Ways to Go Beyond Media Monitoring

    Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.

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  • The Best Free PR Tools on the Web

    The Best Free PR Tools on the Web

    You can augment your PR strategy and PR measurement efforts with some pretty cool PR software for free. Here are some of our favorites.

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  • Measuring PR's Real Business Impact: Dashboards that Deliver46:07

    Measuring PR's Real Business Impact: Dashboards that Deliver

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  • Why Media Monitoring Alone is Not Enough

    Why Media Monitoring Alone is Not Enough

    PR professionals have been monitoring the media for mentions of their brand for years. In fact, the first PR agencies included “clipping services” that would literally clip arti cles out of...

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  • The Hidden Value of Your PR Campaigns30:50

    The Hidden Value of Your PR Campaigns

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  • Monitoring Panama Papers Global PR Crisis

    Monitoring Panama Papers Global PR Crisis

    In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

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  • New TrendKite Feature Announcement: On-Demand Dashboards

    New TrendKite Feature Announcement: On-Demand Dashboards

    Last week, you saw us release Suggestions. We designed Suggestions to help abstract away a layer of complexity in media monitoring (speaking in IF, AND, NOT jargon), and evolve into a more human...

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  • Social Media Monitoring is Especially Important During the Holidays

    Social Media Monitoring is Especially Important During the Holidays

    Last week we posted a holiday checklist for PR professionals. One of the things we mentioned was automating social media posts. This is a brilliant idea that can save you a lot of time and ensure...

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  • Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

    Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...

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  • How Accurate is Your Media Monitoring?

    How Accurate is Your Media Monitoring?

    Yesterday I went to a specialty retail store to pick up a few things. This store has a loyalty program with some pretty cool rewards. I don’t shop there very often, but my friend, Elizabeth, does....

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  • Media Monitoring: The Difference Between Data, Information & Knowledge

    Media Monitoring: The Difference Between Data, Information & Knowledge

    I bet most of you could easily make a list of the many ways that the practice of PR has been changed by the rise of the digital age. Audiences are more fractured than ever before, social media has...

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  • Why Accuracy of PR Coverage Reporting is Critical

    Why Accuracy of PR Coverage Reporting is Critical

    At TrendKite, we are committed to providing our customers with the most accurate, complete and timely media monitoring and analysis possible. Sometimes we talk with PR professionals or agency...

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