Media Monitoring
Hone in on trends that matter across every media type
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41:39Watch VideoRadical Shifts in Public Relations
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Real Massive PR Monitoring and Reporting Case Study
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Hershey PR Metrics and Media Monitoring Case Study
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Visit Greenville PR Media Monitoring Case Study
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Get it NowHas Media Monitoring Become a Dirty Word?
Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.
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Get it NowMisconceptions About Media Monitoring
Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....
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Get it Now7 Ways to Go Beyond Media Monitoring
Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.
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Get it NowThe Best Free PR Tools on the Web
You can augment your PR strategy and PR measurement efforts with some pretty cool PR software for free. Here are some of our favorites.
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46:07Watch VideoMeasuring PR's Real Business Impact: Dashboards that Deliver
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Get it NowWhy Media Monitoring Alone is Not Enough
PR professionals have been monitoring the media for mentions of their brand for years. In fact, the first PR agencies included “clipping services” that would literally clip arti cles out of...
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30:50Watch VideoThe Hidden Value of Your PR Campaigns
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Get it NowMonitoring Panama Papers Global PR Crisis
In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...
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Get it NowNew TrendKite Feature Announcement: On-Demand Dashboards
Last week, you saw us release Suggestions. We designed Suggestions to help abstract away a layer of complexity in media monitoring (speaking in IF, AND, NOT jargon), and evolve into a more human...
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Get it NowSocial Media Monitoring is Especially Important During the Holidays
Last week we posted a holiday checklist for PR professionals. One of the things we mentioned was automating social media posts. This is a brilliant idea that can save you a lot of time and ensure...
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Get it NowPress Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis
Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...
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Get it NowHow Accurate is Your Media Monitoring?
Yesterday I went to a specialty retail store to pick up a few things. This store has a loyalty program with some pretty cool rewards. I don’t shop there very often, but my friend, Elizabeth, does....
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Get it NowMedia Monitoring: The Difference Between Data, Information & Knowledge
I bet most of you could easily make a list of the many ways that the practice of PR has been changed by the rise of the digital age. Audiences are more fractured than ever before, social media has...
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Get it NowWhy Accuracy of PR Coverage Reporting is Critical
At TrendKite, we are committed to providing our customers with the most accurate, complete and timely media monitoring and analysis possible. Sometimes we talk with PR professionals or agency...
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