Identifying Key Influencers

Discover influencers with next generation technology and practices

  • The Influencer Activation Kit

    The Influencer Activation Kit

    Advanced strategies to get viral media mentions.

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  • Radical Shifts in Public Relations41:39

    Radical Shifts in Public Relations

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  • Pinpoint Contacts Demo Video1:59

    Pinpoint Contacts Demo Video

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  • Build Stronger Relationships with Your Media Contacts

    Build Stronger Relationships with Your Media Contacts

    Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.

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  • The Death (and Rebirth?) of the Media Contact Database

    The Death (and Rebirth?) of the Media Contact Database

    The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.

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  • Introducing Pinpoint Contacts, the Next-Gen Media Contacts

    Introducing Pinpoint Contacts, the Next-Gen Media Contacts

    Introducing Pinpoint Contacts, the next-generation of media contacts. The only PR Software solution to combine media monitoring, PR analytics and media contacts.

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  • Your Media Contact Database is as Outdated as a Rolodex

    Your Media Contact Database is as Outdated as a Rolodex

    A massive list of media contacts is not an effective way to do meaningful media outreach. Here are a few things to consider doing instead.

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  • Why You Should Ditch Your Media Contact Database

    Why You Should Ditch Your Media Contact Database

    Here’s a fun fact. In the United States, PR professionals outnumber journalists by 5 to 1. Ok. That fact isn’t fun at all. It’s actually quite sobering if you are in the business of trying to...

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  • 3 Tips for Cleaning Up Your PR Contact Database (Stolen from Marketing)

    3 Tips for Cleaning Up Your PR Contact Database (Stolen from Marketing)

    It all started innocently enough. I had a table in my garage that contained only tools. One day, I had a can of bug spray and I couldn’t think of a place to put it. It isn’t a tool, but it ended...

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