Identifying Key Influencers
Discover influencers with next generation technology and practices
The Influencer Activation Kit
Advanced strategies to get viral media mentions.
Radical Shifts in Public Relations
Pinpoint Contacts Demo Video
Build Stronger Relationships with Your Media Contacts
Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.
The Death (and Rebirth?) of the Media Contact Database
The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.
Introducing Pinpoint Contacts, the Next-Gen Media Contacts
Introducing Pinpoint Contacts, the next-generation of media contacts. The only PR Software solution to combine media monitoring, PR analytics and media contacts.
Your Media Contact Database is as Outdated as a Rolodex
A massive list of media contacts is not an effective way to do meaningful media outreach. Here are a few things to consider doing instead.
Why You Should Ditch Your Media Contact Database
Here’s a fun fact. In the United States, PR professionals outnumber journalists by 5 to 1. Ok. That fact isn’t fun at all. It’s actually quite sobering if you are in the business of trying to...
3 Tips for Cleaning Up Your PR Contact Database (Stolen from Marketing)
It all started innocently enough. I had a table in my garage that contained only tools. One day, I had a can of bug spray and I couldn’t think of a place to put it. It isn’t a tool, but it ended...