Digital, virality, fake news, data - tackle the industry's trending topics and newest opportunities with our latest flipbook!
CMOs expect to spend 183% more on analytics in the next 3 years. It's time for PR to take a slice of the marketing pie. Check out the top 4 trends disrupting earned media to start capitalizing on the new opportunities in the marcom space.
Perfect Storm Highlights:
- Digital transformation - See how to unlock the full power of PR by leveraging tech
- Evolution of media - Learn top tactics to tackle "fake news" & viral, digital crises
- The rise of measurement - Discover the top marcom metrics for proving PR ROI
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