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What is Earned Media Management?
Learn what a successful earned media management strategy looks like in this ebook.
A Guide to B2B Earned Media Measurement
This guide walks through 7 steps to help B2B companies take their communications strategy to the next level using earned media measurement.
1:01:13Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line
In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.
8:475 Big Truths Social Media Can Uncover for PR Pros
In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.
29:44Protect & Amplify Your Brand Online
In this 2-part on-demand webinar series, learn how to protect and amplify your brand online.
57:32Client/Agency Models-Structuring Comms for Success
Learn more about what best practices are being utilized on both the agency and brand sides of the industry.
Social and Influencer for PR Guide
Tap into new and more targeted audiences on social with influencer marketing.
56:07Influencing Through Earned Media
Learn about the impact of positive earned media on brand perception and customer loyalty.
34:01The Rising Trust of Earned Media
Join as discuss what makes a good technology story, the importance partnering with marketing and getting down to the real value of earned media.
Cision's 2019 State of the Media Report
Every year, Cision conducts a survey to analyze the current media environment. This year, Cision surveyed 1,999 journalists from all over the world for their 10th annual State of the Media Report.
The Modern Communicator's Playbook
Learn how to use data, analytics and PR best practices to create a more modern communications strategy.
Pitch Perfect: Data-Driven Pitching for Higher Education
Get a Perfect Score when Pitching Journalists and Influencers.
2019 Pitch for Success Toolkit
Get the resources you need to plan a successful PR strategy for the year, including tools to build effective pitches and track their progress.
55:24The Good, Bad, and Future of Pitching
Discover the best and worst strategies for pitching and maintaining relationships, from both the journalist and communications professional perspective.
Central Texas Food Bank's PR Strategy
See how one of Texas' most influential non-profits is leveraging PR in the fight against hunger.