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We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.
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What is Earned Media Management?
Learn what a successful earned media management strategy looks like in this ebook.
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A Guide to B2B Earned Media Measurement
This guide walks through 7 steps to help B2B companies take their communications strategy to the next level using earned media measurement.
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1:01:13Watch VideoMetrics That Matter: Measuring Earned Media's Impact on the Bottom Line
In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.
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8:47Watch Video5 Big Truths Social Media Can Uncover for PR Pros
In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.
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29:44Watch VideoProtect & Amplify Your Brand Online
In this 2-part on-demand webinar series, learn how to protect and amplify your brand online.
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57:32Watch VideoClient/Agency Models-Structuring Comms for Success
Learn more about what best practices are being utilized on both the agency and brand sides of the industry.
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Social and Influencer for PR Guide
Tap into new and more targeted audiences on social with influencer marketing.
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58:47Watch VideoGetting Creative With Your PR & Marketing
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57:23Watch Video2019 State of the Media Key Takeaways
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56:07Watch VideoInfluencing Through Earned Media
Learn about the impact of positive earned media on brand perception and customer loyalty.
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34:01Watch VideoThe Rising Trust of Earned Media
Join as discuss what makes a good technology story, the importance partnering with marketing and getting down to the real value of earned media.
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Download NowCision's 2019 State of the Media Report
Every year, Cision conducts a survey to analyze the current media environment. This year, Cision surveyed 1,999 journalists from all over the world for their 10th annual State of the Media Report.
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The Modern Communicator's Playbook
Learn how to use data, analytics and PR best practices to create a more modern communications strategy.
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Download NowAmplify PR Impact With Your University's Social Media
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Download NowPitch Perfect: Data-Driven Pitching for Higher Education
Get a Perfect Score when Pitching Journalists and Influencers.
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Rediscover pitching journalists to score impactful coverage
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0:45Watch VideoTVEyes Broadcast Clip Editing
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Get it Now2019 Pitch for Success Toolkit
Get the resources you need to plan a successful PR strategy for the year, including tools to build effective pitches and track their progress.
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55:24Watch VideoThe Good, Bad, and Future of Pitching
Discover the best and worst strategies for pitching and maintaining relationships, from both the journalist and communications professional perspective.
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Central Texas Food Bank's PR Strategy
See how one of Texas' most influential non-profits is leveraging PR in the fight against hunger.
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