Higher Education

  • Higher Ed Influencer Activation Kit

    Higher Ed Influencer Activation Kit

    Influencer Engagement Strategy for Higher Ed PR Pros

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  • PR Driving Enrollment for Colleges & Universities

    PR Driving Enrollment for Colleges & Universities

    Higher Ed PR professionals need effective media monitoring & reporting to quickly get in front of developing stories, identify new opportunities for media coverage and prove the ROI of their PR...

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  • Higher Ed Case Study: Advanced PR Reporting Best Practices42:25

    Higher Ed Case Study: Advanced PR Reporting Best Practices

    <p>See real-world examples of <a href="http://www.trendkite.com/product/pr-reporting/">advanced PR reporting</a> best practices for reporting the impact of media coverage from individual employees, co

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  • See a custom dashboard for your higher education institution today!

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  • Create Top of Mind Brand Awareness in Your Industry

    Create Top of Mind Brand Awareness in Your Industry

    You may or may not be able to turn your brand into a household name, but you can ensure that your brand comes to mind when people think about your space.

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  • The Real Impact of Fake News on PR

    The Real Impact of Fake News on PR

    Fake news is a real problem for PR because it is eroding trust in all media. This may devalue one of PRs most valuable assets, earned media mentions.

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  • Why PR for Higher Education Requires a Different Strategy

    Why PR for Higher Education Requires a Different Strategy

    It’s hard to put into words how profoundly the practice of public relations has changed over the last decade. Technology has created more direct channels for us to engage our audiences, content...

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  • Why Press Releases Are Hurting Your PR Efforts

    Why Press Releases Are Hurting Your PR Efforts

    "It’s well known within PR circles that the best way to kill your chances of getting press is to issue a press release." - Bill Hankes   I know that for many readers this will be counter...

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  • What can PR pros learn from Mizzou?

    What can PR pros learn from Mizzou?

    In a situation that seemed to go from 0 to 100 very quickly, last Monday University of Missouri Chancellor R. Bowen Loftin, and system president, Tim Wolfe, resigned as escalating protests over...

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  • So You Got Your First PR Job - Now what?

    So You Got Your First PR Job - Now what?

    Congratulations! Someone has trusted you to communicate their brand’s message to the world. You must have the education, experience and skills that convinced them you’re ready for this crucial...

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  • Annual List of “Banned” Words

    Annual List of “Banned” Words

    Back in 1976 on New Year's Day, public relations director, Bill Rabe, of Lake Superior State University in Michigan started a tradition of compiling a list of words and phrases that it says should...

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  • Extinguish your next crisis before it begins

    Extinguish your next crisis before it begins

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