According to our latest industry survey, only 12% of today's PR teams consider themselves to be generating revenue. See other earned media trends & insights that are reframing the PR strategy for communications pros across the world.
Sneak Peek: Top 5 Industry Trends
- PR pros will set business goals & be accountable for revenue
- Hyper-segmentation of news means hyper-segmentation of pitching
- Influencers will extend beyond social and become more important than ever
- To create impactful stories, SEO and PR teams must work together
- Bonus: postmortem 2017 trend - say goodbye to vanity metrics!
Read the flipbook & see the statistics behind the evolution of earned media!