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10 Stats That Will Redefine Your PR Strategy

March 14, 2018

According to our latest industry survey, only 12% of today's PR teams consider themselves to be generating revenue. See other earned media trends & insights that are reframing the PR strategy for communications pros across the world.

 

Sneak Peek: Top 5 Industry Trends

  • PR pros will set business goals & be accountable for revenue
  • Hyper-segmentation of news means hyper-segmentation of pitching
  • Influencers will extend beyond social and become more important than ever
  • To create impactful stories, SEO and PR teams must work together
  • Bonus: postmortem 2017 trend - say goodbye to vanity metrics!

Read the flipbook & see the statistics behind the evolution of earned media!

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