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10 Stats That Will Redefine Your PR Strategy

March 14, 2018

According to our latest industry survey, only 12% of today's PR teams consider themselves to be generating revenue. See other earned media trends & insights that are reframing the PR strategy for communications pros across the world.

 

Sneak Peek: Top 5 Industry Trends

  • PR pros will set business goals & be accountable for revenue
  • Hyper-segmentation of news means hyper-segmentation of pitching
  • Influencers will extend beyond social and become more important than ever
  • To create impactful stories, SEO and PR teams must work together
  • Bonus: postmortem 2017 trend - say goodbye to vanity metrics!

Read the flipbook & see the statistics behind the evolution of earned media!

Previous Flipbook
Driving revenue with your PR strategy?
Driving revenue with your PR strategy?

Scale earned media alongside paid, owned, and shared media.

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