Earned Media
Amplify trust and credibility in your brand
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41:39Watch VideoRadical Shifts in Public Relations
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27:49Watch VideoKey Influencers: Identifying & Tracking Impactful Contacts
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Using social to amplify your coverage?
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Get it NowHow PR Software Amplifies Your Earned Media Efforts
Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.
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AVE is a Mirage: And Other Radical Shifts in Public Relations
The PR industry is shifting radically. Here are the top changes, trends, & strategies you need to keep up.
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Leverage trending news to your brand's advantage
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Get it NowWalk through of a Great PR Report: Slack Q3 Earned Media Results
Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs.
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Get it NowEarned Media is Only the First Step: Don’t Forget to Promote Your PR
According to a Forbes survey, 85% of tech consumers said articles, reviews, blogs, and videos by experts were the most influential online media when considering a purchase. In the past...
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Measuring PR Impact: the Framework for a Data-Driven Strategy
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Get it NowWant to Drum Up Some PR? Try a Survey.
In the PR world, the old adage “No news is good news,” doesn’t ring true. Brands need a news hook to catch the attention of journalists and garner earned media. But brands don’t release new...
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30:50Watch VideoThe Hidden Value of Your PR Campaigns
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Get it NowWhy Blogging Should be Part of Your PR Strategy
It is easy for PR pros and agencies to become so focused on earned media that they neglect the communication channels that they own and control. This is a mistake, particularly when it comes to...
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Get it NowStudy by Nielson Underscores the Importance of Earned Media
Nielsen is a global information and measurement company with leading market positions in consumer information, television and other media measurement, online intelligence and mobile measurement....
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