Understanding the marketplace
What Your Competitors Can Teach You About Public Relations
Competition is a fact of life in business and in PR. Other brands aren’t just trying to lure buyers away from you, they are trying to beat you in terms of earned media and social attention as...
Why We Love Competitive Benchmarking (And You Should, Too!)
In a perfect world, you’d be the only brand trying to get the attention of your audience and media contacts. The coverage would be all about you, all the time. But alas, we do not live in such a...
Using PR to Increase Website Traffic
For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about...
What Technology is Marketing Using and How do PR Analytics Fit In?
PR professionals need to be just as willing as marketers to embrace enabling technologies.