Brand Impact
PR’s impact on your brand’s voice
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52:16Watch VideoWeb Analytics' Vital Role in PR
Marketing and web analytics have been attached at the hip for years...and now PR pros are writing a new story. Leveraging analytics is vital to impactful earned media. Join us to learn how using da
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41:39Watch VideoRadical Shifts in Public Relations
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AVE is a Mirage: And Other Radical Shifts in Public Relations
The PR industry is shifting radically. Here are the top changes, trends, & strategies you need to keep up.
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Get it NowCreate Top of Mind Brand Awareness in Your Industry
You may or may not be able to turn your brand into a household name, but you can ensure that your brand comes to mind when people think about your space.
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Get it NowPR for High Tech Brands ToolKit
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Get it NowBrand Image vs. Reputation: What’s the Difference?
Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Certainly they are...
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Amplifying Your Coverage with Social Media
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Get it NowWant to Engage Influencers? Don’t Let PR be an Afterthought
Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.
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Newsjacking a TrendKite PR Playbook
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Get it NowInfluencers: Who, What, and Why
Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?
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Download NowPR Software Buyer’s Guide
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Get it Now9 PR Metrics Your Boss Wants To Know
To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.
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Download NowHow to Build a PR Report Your Company Will Actually Like
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Get it NowWhy Media Monitoring Alone is Not Enough
PR professionals have been monitoring the media for mentions of their brand for years. In fact, the first PR agencies included “clipping services” that would literally clip arti cles out of...
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Get it NowHow to Get Perspective on Your Brand’s Reputation
In an ironic twist, the practice of reputation management has gotten a bad reputation lately. If you do a quick search for reputation management you’re bound to find a lot of “black hat” services...
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Download NowPR Agencies’ Guide to Attract and Retain More Clients
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Get it NowTop 13 Brand Awareness Strategies with Impact
Most marketers and PR professionals know instinctively that, “If you build it, they will come,” is not an effective approach to growing a brand. So if that won’t work, what’s the best alternative?...
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Get it NowWhy We Love Competitive Benchmarking (And You Should, Too!)
In a perfect world, you’d be the only brand trying to get the attention of your audience and media contacts. The coverage would be all about you, all the time. But alas, we do not live in such a...
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Get it NowB2B PR vs. B2C PR: What's the difference?
Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to...
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Get it NowHow to Position and Brand Your Premium Content
Most content marketing strategies involve blogs, social media, visual content, and premium content. To get the most impact out of every asset, you need to think carefully about how it is...
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