Agencies

  • Prosek PR Reporting Insights Case Study

    Prosek PR Reporting Insights Case Study

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  • Discover journalists who will drive real business results

    Discover journalists who will drive real business results

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  • Why Media Monitoring Alone is Not Enough

    Why Media Monitoring Alone is Not Enough

    PR professionals have been monitoring the media for mentions of their brand for years. In fact, the first PR agencies included “clipping services” that would literally clip arti cles out of...

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  • See a custom dashboard for your agency today!

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  • How PR Agencies Can Build Healthy Client Relationships

    How PR Agencies Can Build Healthy Client Relationships

    Client relations is tricky business for PR professionals. “The customer is always right,” works just fine in retail, but it is a recipe for disaster in PR. Your clients come to you to take...

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  • PR Agencies’ Guide to Attract and Retain More Clients

    PR Agencies’ Guide to Attract and Retain More Clients

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  • 9 PR Metrics Your Boss Wants To Know

    9 PR Metrics Your Boss Wants To Know

    To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.

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  • Leverage trending news to your brand's advantage

    Leverage trending news to your brand's advantage

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  • Five Key Learnings from PR News Measurement Conference

    Five Key Learnings from PR News Measurement Conference

    Last week the TrendKite team attended the PR News Measurement Conference in Washington, DC. The conference brings together PR measurement experts from brands and agencies for two days of...

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  • New Study Sheds Light on the Relationships between Agencies and Marketers

    New Study Sheds Light on the Relationships between Agencies and Marketers

    Now in its 10th year, the 2016 RSW/US New Year Outlook survey was completed by 165 senior level Marketers and 115 Marketing Agency executives during December, 2015. The goal of the survey was to...

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  • PR Software Buyer's Guide for Agencies

    PR Software Buyer's Guide for Agencies

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  • Agency Tip: Leverage Your Client’s Content

    Agency Tip: Leverage Your Client’s Content

    One of the biggest challenges faced by marketers and public relations professionals these days is creating enough high-quality, interesting content to keep the attention of blog visitors and...

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  • 10 Signs You Should Invest in PR Measurement

    10 Signs You Should Invest in PR Measurement

    These days PR professionals and agencies have to make really smart decisions on how to invest money and time. Budgets are tight, resources are limited, and expectations are higher than ever. It is...

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  • Agencies: How to Help your Clients Help You

    Agencies: How to Help your Clients Help You

    A while back we wrote about how the customer isn’t always right and that sometimes agency professionals must just say no. While that’s true, it doesn’t mean that your customers don’t have a ton...

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  • How to Plan for 2017 With PR Analytics

    How to Plan for 2017 With PR Analytics

    How to create a data-driven Public Relations strategy using advanced PR analytics to optimize your strategy and prove your ROI.

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  • What's Your Next Career Move: Agency or Brand?

    What's Your Next Career Move: Agency or Brand?

    I once had a mentor say, “The secret to happiness is having a job that you like and a good mattress. Why? Because two-thirds of your life is spent at work or in bed.” He had a point, but how do...

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  • Why Blogging Should be Part of Your PR Strategy

    Why Blogging Should be Part of Your PR Strategy

    It is easy for PR pros and agencies to become so focused on earned media that they neglect the communication channels that they own and control. This is a mistake, particularly when it comes to...

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  • Why Agencies Need PR Software

    Why Agencies Need PR Software

    The role of a PR agency is to provide both strategic guidance and tactical support for clients looking to share their stories and messages with the public. Therefore, it stands to reason that PR...

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  • 7 Ways to Get Great PR

    7 Ways to Get Great PR

    Getting great PR for your brand doesn’t have to cost an arm and a leg, but it does require effort and attention. PR is not a passive sport. Even if you have an agency, they won’t be effective...

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  • 7 Advantages of PR Software for Agencies

    7 Advantages of PR Software for Agencies

    It is an interesting time to be in the business of PR. The rise of content marketing and most brand’s focus on inbound demand generation has created new opportunities for PR agencies to partner...

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