Agencies
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Central Texas Food Bank's PR Strategy
See how one of Texas' most influential non-profits is leveraging PR in the fight against hunger.
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Prosek PR Reporting Insights Case Study
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Discover journalists who will drive real business results
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Get it NowWhy Media Monitoring Alone is Not Enough
PR professionals have been monitoring the media for mentions of their brand for years. In fact, the first PR agencies included “clipping services” that would literally clip arti cles out of...
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Get it NowHow PR Agencies Can Build Healthy Client Relationships
Client relations is tricky business for PR professionals. “The customer is always right,” works just fine in retail, but it is a recipe for disaster in PR. Your clients come to you to take...
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Download NowPR Agencies’ Guide to Attract and Retain More Clients
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Get it Now9 PR Metrics Your Boss Wants To Know
To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.
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Leverage trending news to your brand's advantage
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Get it NowFive Key Learnings from PR News Measurement Conference
Last week the TrendKite team attended the PR News Measurement Conference in Washington, DC. The conference brings together PR measurement experts from brands and agencies for two days of...
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Get it NowNew Study Sheds Light on the Relationships between Agencies and Marketers
Now in its 10th year, the 2016 RSW/US New Year Outlook survey was completed by 165 senior level Marketers and 115 Marketing Agency executives during December, 2015. The goal of the survey was to...
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Download NowPR Software Buyer's Guide for Agencies
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Get it NowAgency Tip: Leverage Your Client’s Content
One of the biggest challenges faced by marketers and public relations professionals these days is creating enough high-quality, interesting content to keep the attention of blog visitors and...
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Get it Now10 Signs You Should Invest in PR Measurement
These days PR professionals and agencies have to make really smart decisions on how to invest money and time. Budgets are tight, resources are limited, and expectations are higher than ever. It is...
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Get it NowAgencies: How to Help your Clients Help You
A while back we wrote about how the customer isn’t always right and that sometimes agency professionals must just say no. While that’s true, it doesn’t mean that your customers don’t have a ton...
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Get it NowHow to Plan for 2017 With PR Analytics
How to create a data-driven Public Relations strategy using advanced PR analytics to optimize your strategy and prove your ROI.
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Get it NowWhat's Your Next Career Move: Agency or Brand?
I once had a mentor say, “The secret to happiness is having a job that you like and a good mattress. Why? Because two-thirds of your life is spent at work or in bed.” He had a point, but how do...
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Get it NowWhy Blogging Should be Part of Your PR Strategy
It is easy for PR pros and agencies to become so focused on earned media that they neglect the communication channels that they own and control. This is a mistake, particularly when it comes to...
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Get it NowWhy Agencies Need PR Software
The role of a PR agency is to provide both strategic guidance and tactical support for clients looking to share their stories and messages with the public. Therefore, it stands to reason that PR...
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Get it Now7 Ways to Get Great PR
Getting great PR for your brand doesn’t have to cost an arm and a leg, but it does require effort and attention. PR is not a passive sport. Even if you have an agency, they won’t be effective...
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Get it Now7 Advantages of PR Software for Agencies
It is an interesting time to be in the business of PR. The rise of content marketing and most brand’s focus on inbound demand generation has created new opportunities for PR agencies to partner...
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